Gianluca Belli comes to Design following an unusual and non-linear path. Design as a place where mechanical design, studied during high school at a technical college and the aesthetic-formal education, gained during his artistic studies at university, split between the D.A.M.S. (Art, Music and Performing Faculty) of Bologna and the Accademia di Belle Arti (Fine Arts Academy) of Florence, where he studied sculpting. During this period he participated in various illustration and painting group exhibitions. The guideline of his Design is aesthetic and conceptual functionality. “Rethink the world” is his design approach, a modus operandi which he shares with architect Alessandra Bertini, a graduate of the Faculty of Architecture of Florence in 2004 with a thesis on Universal design. This is what led to the creation of Phicubo. Active since March 2007, Phicubo has been involved in design and research, linking its name to the topic of eco-sustainability and Universal Design, for which it has been rewarded by the Tuscan Region in 2010 as one of the 60 eco-efficient companies in Tuscany. Asides the continuing research on biodegradable materials and alternative energies, Phicubo collaborates with various Italian companies in different areas of design, from the furnishing sector, pharmaceuticals, to architecure and urban furnishings.